Published on:
November 3, 2025

RTG CEO Dan Herbatschek Provides 5 Business-Driven ROI Metrics for Enterprise AI and Warns Against the Single Biggest Value-Killing Mistake

Ramsey Theory Group is well positioned to guide organizations with the firm’s deep expertise in enterprise AI implementation for the manufacturing, retail automotive, and skilled-trade industries.

Ramsey Theory Group (RTG), a leading provider of applied artificial intelligence solutions for operational transformation, has released a new strategic framework designed to help enterprise decision-makers track the most meaningful Return-on-Investment (ROI) metrics for AI initiatives. CEO Dan Herbatschek not only detailed five crucial KPIs, but also identified the single most common implementation misstep that systematically undermines value realization across large-scale deployments.

“What separates enterprise-wide AI programs that drive measurable business value from those that remain cost-centers is the discipline of metric-selection and the avoidance of the classic trap of tracking the wrong KPIs,” said Herbatschek.

5 Core KPIs to Measure Enterprise AI Value

To ensure AI initiatives deliver tangible business impact, Herbatschek recommends that organizations immediately shift their focus to the following five core business KPIs :

1. Business Value per Use Case
  • What to Track: Quantify the direct business outcome linked to the AI: increased revenue, cost reduction, risk mitigation, or operational efficiency. This moves the conversation from models built to value delivered.
  • Example: Tracking a predictive maintenance system that drives a 15% reduction in unscheduled downtime, directly translated into incremental production hours and avoided maintenance cost.
2. Time-to-Value (TtV)
  • What to Track: The elapsed time from project kickoff to when the business realizes measurable value.
  • Organizations that actively optimize TtV generate quicker payback, reduce the opportunity cost of capital, and secure stronger executive sponsorship.
3. User Adoption & Utilization Rate
  • What to Track: The percentage of target users (humans or machines) actively using the AI solution, and the frequency of use.
  • Deployment counts alone do not equal value. High adoption rates indicate that the capability is successfully embedded into the workflow, which is essential for scaling benefits and improving ROI.
4. Decision Accuracy Improvement + Error Cost Avoidance
  • What to Track: Measure the improvement in decision quality (e.g., higher precision/recall, lower false positives/negatives) compared to baseline manual or legacy systems.
  • Quantify the cost avoided through fewer errors, lower warranty claims, or fewer compliance failures. This directly translates model performance into cost savings and risk reduction.
5. Scale Leverage & Marginal Benefit-Cost
  • What to Track: The ability to scale the solution from pilot to enterprise with minimal incremental cost. The benefit realized must grow faster than the cost to expand.
  • Key Metrics: Benefit per additional unit (machine/user/transaction) and the incremental ROI generated. High leverage is the definitive signal that AI has become a strategic capability.
The Top Mistake Undermining AI ROI

Herbatschek emphasized that one mistake far outweighs all others in undermining the measurable return of AI:

“Focusing on technology metrics—number of models, data volume ingested, features engineered—instead of business metrics.”

He concluded, “When boards and C-suites can’t see the dollar value or strategic advantage, AI becomes an IT expense, not a transformation driver. If you cannot answer in business terms what you got for the spend, you have not unlocked the real value. The difference between AI that transforms and AI that stagnates is not the algorithm, but the measurement. When you define value first and align metrics to real business outcomes, AI becomes a strategic lever.”

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