‍NEW YORK – Oct 14, 2025 – Ramsey Theory Group today announced a significant, ongoing investment exceeding $15 million to accelerate the development and scale of its flagship automotive technology platform, Eunifi. This capital is dedicated to reinforcing Eunifi’s position as the industry’s most secure and intelligent cloud solution for uniting sales enablement, digital deal-jacket management, and stringent regulatory compliance.

Eunifi leverages advanced Artificial Intelligence (AI) and predictive analytics to provide a unified architecture for dealerships and dealer groups. The platform delivers real-time sales intelligence, preemptive red-flag alerts for fraud risk, and automated checks for complex federal regulations, including Military Lending Act (MLA) and OFAC screening.

"Over many years, we've engineered a platform that has become intrinsic to the digital DNA of the auto dealership," said Dan Herbatschek, CEO of Ramsey Theory Group. "Through trusted credit-provider partnerships, Eunifi now offers direct access to leading credit-bureau data, allowing dealers to transact with speed, intelligence, and absolute compliance confidence. This fosters the highest levels of trust and transparency in every transaction."

The Architecture of Trust: Next-Level Identity and Compliance

The new platform expansion prioritizes verifiable identity and consent, establishing a robust defense against fraud and fortifying the audit trail. Key advanced capabilities rolled out include:

• AI-Powered ID Verification: Sophisticated document authentication and analysis to verify the validity of customer identification.
• Selfie + Liveness Check: A vital anti-fraud measure that uses biometric analysis to confirm the customer's physical presence and intent during key digital steps.
• Video Attestation: Secure, recorded verification of explicit customer consent for critical disclosures and compliance documents, providing an immutable record for regulatory adherence.

These tools are crucial for streamlining the audit process, ensuring every transaction is verified, compliant, and instantaneously audit-ready from inception to completion.

Enhancing Dealer Intelligence and Personalization

Ramsey Theory Group has meticulously mapped the sales and F&I processes to design role-based features and predictive analytics tailored for executive management, F&I directors, and sales teams.

A major innovation is the newly introduced Automated Digital Deal-Jacket Audit Reports. This feature provides instant visibility into contract accuracy and real-time compliance status, dramatically reducing manual review time and exposure to regulatory risk.

Furthermore, Eunifi's advanced analytics now power hyper-personalized customer journeys. The system uses aggregated intelligence to anticipate individual buying behavior and deliver the most relevant financing, warranty, and product options. This intelligence also serves to empower dealer groups and OEMs with data-driven insights that collectively drive performance improvements, superior compliance outcomes, and elevated customer satisfaction across multiple rooftops.

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